Published on 10/04/2025
Sports and non sports enthusiasts across Uganda are warming up for the highly anticipated Coffee Marathon happening on 24th May 2025 in Ntungamo, under the theme “uplift the rural woman”.
This follows the unveiling of Golden girl Dorcas Inzikuru, 43 as the brand ambassador for the Marathon that is set at attract thousands of participants from across Uganda and beyond.
The former 3000m steeple chase star who won gold at the world championships and Commonwealth games was officially unveiled by Inspire Africa Group (IAG) Board Chairperson, Dr. Robert Lim Lim during a breakfast meeting at Tweed Towers in Kampala.
He also revealed a total of UGX 116 million as prize money for the winners of the different races.
Uganda Athletics Federation (UAF) General Secretary was represented by Apollo Musherure.
Musherure unveiled the marathon routes for the 42km, 21km, 10km and 5km races, and said that they expected elite runners to join the marathon.
Also unveiled at the meeting were the marathon sponsors that included Equity Bank, Crown Beverages Limited, Uganda Tourism Board, Uganda Wildlife Authority, Ministry of Science and Technology and the Ministry of Finance.
Equity Bank will also be headlining the Africa Business and Investment Forum while DFCU will lead on the Inspire Women Conference, all happening in May.
Inspire Africa Group (IAG), Uganda’s private sector, a champion of coffee value addition, hosted a strategic Coffee Breakfast Meeting, bringing together key stakeholders in the coffee industry, government, development agencies, and the private sector to share the group’s bold vision of growing Uganda’s coffee economy from USD 1 billion to USD 5 billion in five years.
The breakfast event comes ahead of the grand commissioning of the Africa Coffee Park in Rwashamaire, Ntungamo District on May 21st, 2025 by H.E. President Yoweri Kaguta Museveni.
This world-class facility, the largest in Eastern and Central Africa, will spearhead Uganda’s journey into high-value coffee processing and coffee tourism.
Representing the Deputy Governor of Bank of Uganda, Nicholas Okot hailed IAG’s initiative as a transformative milestone for Uganda’s economy.
“Inspire Africa’s vision aligns perfectly with the Uganda we are trying to build an economy that exports finished, premium goods and creates lasting wealth for its people”, said Mr. Okot.
Okot also commended IAG for organizing the coffee marathon that will be running to “uplift the rural woman”.
The Africa Coffee Industrial Hub is equipped with cutting-edge Freeze Dry Technology, the same used by global giants like Nestlé, to produce instant coffee, coffee-based energy drinks, and beauty cosmetics. It is the first facility in the region to apply this level of technology to African-grown beans.
In his remarks, Dr. Nelson Tugume, CEO of Inspire Africa Group, underscored the scale and ambition of the project.
“Uganda has always been a coffee giant, but now, we are setting out to become a coffee brand. We will no longer export raw potential—we will export finished excellence. Our target is bold: USD 4 billion from value-added exports and USD 1 billion from coffee tourism. The time for transformation is now,” said Dr. Tugume.
Dr. Tugume also announced the development of a 150-acre Africa Coffee Park, which will include a 4,000-seater Sports Complex, a 1,000-seater Convention Centre, a Coffee Academy, an Exhibition Centre, and an IT Innovation Park to support Africa’s Artificial Intelligence Vision.
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The meeting also previewed the upcoming Coffee Marathon and Coffee Concert scheduled for May 24th, 2025, aimed at uplifting the rural coffee woman, and strengthening community involvement in the coffee value chain.
The Coffee Breakfast Meeting marks the beginning of a series of high-level engagements leading to Uganda’s historic pivot in the global coffee market.
