Published on 13/09/2025
Africa has recorded the fastest growth in global tourism in the first half of 2025, with international arrivals rising by 12% compared to the same period last year, according to the United Nations.
North Africa led the surge with a 14% increase, while Sub-Saharan Africa posted 11% growth, marking one of the continent’s strongest performances since before the pandemic.
The UN report highlighted that the growth in tourism in Africa came despite global economic uncertainty and geopolitical tensions.
UN Tourism Secretary-General Zurab Pololikashvili said the sector’s performance shows resilience and is helping local economies.
“The first half of 2025 brought growing arrival numbers and revenues for most destinations around the world, which contribute to local economies, jobs and livelihoods.
Yet, this also reminds us of our great responsibility to ensure this growth is sustainable and inclusive,” he said.
According to United Nations, Morocco, Egypt, Kenya, Tanzania and South Africa remain top draws for international visitors.
Morocco reported a 19% rise in overseas visitors, driven by the appeal of cities like Marrakech and Fez, while South Africa’s Kruger National Park and Cape Town continue to attract safari-goers and adventure travellers from around the world.
Travel experts recently ranked Morocco and Zimbabwe among the best countries to visit in 2025.
Improved flight connectivity, relaxed visa policies and investment in tourism infrastructure are also boosting arrivals.
Airlines have added more direct routes to African destinations, reducing travel time and making it easier for visitors from Europe, the Middle East and Asia to access the continent.
Tourism growth is also supported by a rise in regional travel within Africa, as more citizens explore neighbouring countries for leisure and business.
This growing intra-African movement is helping strengthen economic links and boosting local tourism sectors.
Experts say the challenge now is to maintain momentum while protecting the environment.
Many countries are focusing on sustainable tourism initiatives, such as eco-friendly lodges, reinvesting safari revenues into conservation, and encouraging responsible travel behaviour among visitors.
With tourism arrivals and revenues climbing, governments and private investors are expected to continue improving airports, accommodation and attractions.
Analysts say this will help Africa cement its position as one of the world’s most exciting tourism regions.
