The organising committee for the 2030 FIFA World Cup took a significant step forward on Tuesday in Lisbon with the launch of its slogan, ‘YallaVamos 2030,’ and a new visual identity.
The vision, pillars, logo and video of the 2030 FIFA World Cup bid were unveiled on Tuesday during a ceremony at Cidade do Futebol, the headquarters of the Portuguese Football Federation, in Oeiras near Lisbon.
The event, attended by Fouzi Lekjaa, President of the Royal Moroccan Football Federation, Fernando Gomes, President of the Portuguese Football Federation, and Fernando Sanz of the Royal Spanish Football Federation, showcased the bid’s pillars, narrative, official website, video and social media pages.
The star of the presentation was the “YallaVamos 2030” bid’s visual identity. It drew inspiration from naive art, a style that resonates with artists across all three countries and continents. The design itself features bold, colourful arcs in red, yellow, green, and blue. These not only reflect the flags of the bidding nations, but also symbolise the natural beauty these countries share.
The 2030 Football World Cup will take place in Portugal, Spain and Morocco. The bid between the three countries was the only one for the World Cup that year. However, the 2030 Football World Cup will take place across three continents and six countries.
The first three matches will be held in South America – Uruguay, Argentina and Paraguay – to mark the centenary of the first edition of what is football’s biggest event worldwide, whose inaugural edition was in Uruguayan territory, in 1930.
The opening ceremony will take place in Montevideo. Portugal makes its debut in organising a World Cup, after having already hosted the 2004 European Championship, while Spain organized Euro 1964 and the 1982 World Cup.
All six host countries automatically qualify for the tournament.
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